Word of the day: Electrification

At this week�s Convergence in Detroit, Mark Reuss, NA president of GM, told a crowd at Tuesday�s keynote, �Hybridization is no longer enough; electrification is the future.�

What struck me most about this statement was the word, electrification; I had yet to hear it in the automotive context. So I did what anyone with a rocket stick would do, I googled it on my way home. The trail led back to GM�s blue paper on sustainable urban mobility, Roadmap to 2030.

For some time now I�ve been thinking about getting an electric or hybrid car but have been bemoaning the lack of choice. Apparently, the fact that a new ground-transportation paradigm requires wide-spread societal alignment hadn�t occurred to me. You just put up a few recharging stations, right?

GM EN-V electric concept car
Source Wikipedia
GM makes eight recommendations in their blue paper, two of which I find to be particularly interesting:

  • Integrate electrically powered, connected vehicles into a multi-modal transport system that incorporates sophisticated inter-city transport, comprehensive subway systems, traditional vehicle movement, and specialized smaller urban vehicles
     
  • Identify a series of �lighthouse� projects to demonstrate the potential and viability of connected electrically driven vehicles in a controlled environment such as an eco-city or small town

It is nice to see a company taking such a definitive stand and boldly painting a vision for the future; this kind of creative thinking is what we need.

I was surprised to discover the blue paper is from 2010; still if you haven�t already read it, it is worth a look. You can download the paper from the GM web site.